Don't just fund their deals—power their business
Trenly gives your borrowers a professional operating system to run their portfolios effectively. You get a branded presence in their daily workflow, keeping you top-of-mind for the next deal while ensuring the current one performs.
What your borrowers get:
Income, expenses, cash flow—consolidated from their existing PM and bank accounts
See cash crunches 90 days out with anomaly detection
AI assistant coordinates vendors, catches issues before fire drills
"Provided by [Your Name]" visible every time they check their portfolio
The result: You stay in the room for the next deal
Most DSCR relationships go silent after funding
You lose visibility, and borrowers go back to managing complex portfolios in spreadsheets. When they're ready for their next property, you're just a name in their contacts—not a partner in their daily operations.
You lose mindshare
After funding, your borrower's attention goes back to operations. When they find their next deal, they'll shop around—because you haven't been present in their business since the last closing.
Borrowers struggle to scale
Without professional tools, borrowers face "mystery variances" and operational inefficiencies. Problems they don't catch early put your loan—and their growth—at risk.
Wake up your dormant database
Your CRM is full of past borrowers who've gone silent. Trenly gives you the perfect reason to reconnect—without making a sales call.
Dormant CRM
Past borrowers gone silent
Gift access
Value, not a sales pitch
Your brand, daily
On their screen every login
The result: When their cash flow supports a new acquisition, you're the first call—not a cold lead.
How Trenly solves it
Sponsor a tool your borrowers will actually use—and stay present in their business.
Own the relationship post-close
Move from being a transaction provider to a strategic partner in their operations.
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Daily brand visibility
Your branding appears as a "Sponsor" inside the dashboard they use every day
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Goodwill, not advertising
You're providing a tool that genuinely helps them succeed—they'll remember that
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Retention on autopilot
When they find their next deal, you're already in the room
Professional-grade operations
Help your borrowers graduate from spreadsheets to a real operating system.
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Predictive clarity
Cash flow forecasting and anomaly detection—spot problems 90 days out
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Automated oversight
AI assistant coordinates vendors and catches issues before fire drills
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One consistent view
Sits on top of existing PM and bank—no data migration required
A sponsorship model that drives retention
You sponsor the tech. Borrowers operate professionally. You stay top-of-mind.
Turn marketing spend into daily visibility
Gift Trenly to borrowers as a value-add. Instead of ads they ignore, you're in their workflow every day.
They operate professionally
Borrowers connect their existing systems. Trenly organizes their data, automates reporting, and professionalizes their back office.
You stay top-of-mind
Your logo and "Provided by [Lender]" badge are visible in the header and reports. You remain the obvious choice for their next acquisition.
Your brand, in their daily workflow
Every time they check their portfolio, they see you. Not as an ad—as the partner who gave them professional tools.
Header logo
Your logo visible at the top of their dashboard—every session
"Provided by [Lender]" badge
Clear sponsorship attribution on reports and exports
Onboarding message
"Your lender covers this because they want you to succeed"
Sponsor page
Transparent "About your sponsorship" section in settings
Where lenders win with Trenly
Retention & Repeat Business
Stay top-of-mind through value, not marketing.
- Convert one loan into a lifetime borrower
- Daily brand presence in their workflow
- Be the obvious choice for the next deal
Portfolio Health
Better-run borrowers mean safer loans.
- Reduce "mystery variances"
- Faster answers when conditions change
- Proactive borrowers catch issues early
Streamlined Reporting
When you need data, they can produce it.
- Lender-ready packets in one click
- Annual reviews and portfolio updates
- Consistent format across all borrowers
Common questions
Is Trenly required to get a loan?
No. Trenly works best when it's genuinely borrower-driven. Sponsorship is a benefit you offer, not a condition you require.
How visible is our branding?
Your logo appears in the header of the dashboard they use daily, plus "Provided by [Your Name]" badges on reports and exports. Visible but not intrusive—like a sponsor, not an ad.
Will borrowers actually use it?
Yes—because Trenly helps them operate better. Predictive cash flow, anomaly detection, and an AI assistant that catches issues before they escalate. They'll use it because it's useful, not because you asked.
What if we sell our loans?
DSCR borrowers are repeat operators. The lender they remember positively—the one who helped them run their business—wins the next deal. Sponsoring Trenly builds that relationship whether you hold or sell.
Can I offer this to past borrowers?
Yes—this is actually our most popular "quick win" strategy. Lenders use Trenly to re-engage past clients with a value-add gift, instantly reactivating dormant relationships. It's the perfect reason to reach out without making a sales call.
How does pricing work?
We offer volume-based sponsorship tiers. Book a demo and we'll walk through pricing based on your borrower volume and desired coverage.
Turn every loan into a relationship
DSCR borrowers are repeat operators. The lender who stays in their daily workflow—not just their contacts list—wins the next deal. Sponsor their success, and stay top of mind.